So you are a business that needs a major project undertaking? Maybe you need help to expand? But what happens if you cannot afford it? The answer could lie in effort-equity swap. But what is effort-equity swap? The simple answer is that you swap equity in your company for the efforts of a business, individual or consortium in return for their effort, expertise and resources in order to grow your business. You give them a shareholding in return for something you or your business may not be able to afford but urgently require in order to either drive forward or keep pace with your competitors. There is a growing market in effort-equity swap and Esgil have certainly seen a surge in enquiries for this especially with major IT and high technology expertise. Indeed Esgil have completed 5 such deals this year. Advised on 3 deals for clients and have client advisory work and 2 more deals in the pipeline. This article is the first in a series about effort-equity swap. So what is the first thing to do? Firstly define exactly what you want to achieve the sort of effort and expertise you require and the people you wish to have behind it. Be rigorous. You will have to give up some control over your business and you may only have one chance to get it right. We will be writing a lot more about this subject so please visit again to learn more.